How We Work

The value of pensions and investments can fall as well as rise, you may get back less than you invested. Your home may be repossessed if you do not keep up repayments on your mortgage.

Pensions and Investments

Once we receive your enquiry and have discussed your requirements for financial advice, we would look to arrange a Fact Find meeting.

In this initial meeting we would look to send-off policy letters of information to your various providers. This enables us to price up the work and enables us to cap our initial fee, i.e. we will know how long the work will take. The meeting typically takes 1.5 hours, or so.

After a fact find meeting we send a meeting summary, which often includes a fee agreement & engagement letter. We will also happily have another meeting at our own cost, if required, to discuss next steps and answer any more questions. We understand that it is important for all our new clients to feel comfortable before they begin working with us, especially as financial advice can seem like a complex subject.

When we look at pensions and investments, we analyse any existing schemes and then look to provide recommendations in line with your financial circumstances and goals, where, before we present the advice to you, we first need to seek compliance approval, meaning the advice we are providing has been underwritten by our compliance partners. This part of the process can take a few weeks, subject to SLAs.

At this stage in the process we would look to present our advice to you. Once you are happy with the advice and you have signed it off we are then able to implement our recommendations. This part of the process can take several weeks, depending on the speed of providers involved and what needs doing.

Once we have implemented our advice we are now into ongoing servicing of your policies, whereby, we need to monitor the advice we have provided to ensure it remains suitable on an ongoing basis, inline numerous variables such as your, financial circumstances, goals, investment horizon, Attitude to risk, etc. If the advice we have provided on a product area needs attention, we will make changes without further charging, as part of your annual ongoing adviser fee.


The process for Mortgage enquires is slightly different, where, we charge a £699 engagement fee to broker a mortgage. This fee is payable in two parts, an initial £250 mortgage qualifying fee, payable after the first meeting and the balance, £449. payable on application. We are different from other mortgage brokers in that we will ensure that your mortgage fits in with your financial plan. We will also look at the risk side of taking out a mortgage, which is often neglected.

Estate Planning

The process for Estate Planning is again slightly different in that we will meet with you at our own cost to discuss your requirements, and then based off the fact find, we provide you with a recommendations report which we then tailor to your needs. Once we agree that the recommendations address what is needed, we can begin to take instructions. We are different from solicitors in that when we look at Estate Planning, we look at your Financial Planning, Tax and the Legal side, which is rather unique and will ensure that nothing is missed.

Personal and Business Tax Planning

Personal Tax planning involves using various legal strategies to lower the amount of inheritance, capital gains and also income tax paid. Areas that may be able to benefit from a tax bill reduction include income, savings, shares/investments and also property.

Business tax planning is the tax planning which all business should be doing to optimise profits, income and legally reduce tax.

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Working with clients in the long term

We work with clients in the long term in order to provide holistic financial advice, best value for you and positive outcomes.

Building strong relationships

This is key in being able to provide best quality advice to you. The more we understand you and your circumstances and your goals the better our advice will be.


We are impartial and only act in our client’s best interests.

Client confidentiality and data protection

We are technically strong and knowledgeable about our subject. This means we are able to navigate the financial landscape with skill, accuracy and success.

Technical knowledge and specialists

We work with local professional partners who can help in the areas that we can’t. This means we are able to provide a truly holistic approach to financial planning across financial advice, accountancy and legals.

Holistic advice

We work with local professional partners who can help in the areas that we can’t. This means we are able to provide a truly holistic approach to financial planning across financial advice, accountancy and legals.

Meet the Team

Alex Cheema

Director and Chartered Financial Planner

BSc, MSc, MSc, APFS, Certs CII (MP & ER)


Alex is a Chartered Financial Planner with an MSc in Financial Risk Management & Organic Chemistry. Formerly in front office Investment Banking, Alex left the City in 2012 to set-up Old Bray Financial, an advisory firm that provides comprehensive, 360 degree financial advice to both retail & business clients across London and the Home Counties. Under Alex's leadership, Old Bray Financial has built a unique reputation for providing exceptional client service and accomplished, joined up financial advice.

Linda Blackburn




After graduating in Business Studies, Linda’s early career was spent in account management and marketing roles within the IT sector, before taking a career break to raise two children. Born and raised in Ascot, Berkshire, she has lived in Bray for 20 years and has extensive knowledge of the property market in Berkshire, London and the surrounding counties. She holds the CeMaP qualification and works with clients on all things mortgage and insurance related. Linda works in a paraplanner capacity and does not provide advice on Mortgages or Insurance.

Contact us to discuss your financial future

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